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How to Balance SEO and Your Business

Have you ever asked yourself, “What do you need to balance when doing SEO?” If you’re feeling lost with all the conflicting SEO advice out there, don’t worry. You’re not alone.

It’s tough to know where to start or what defines “good” SEO these days. So we’re here to help clear things up. In this post, we’ll give you tips on balancing your business goals with your SEO efforts.

It is essential to have a good balance between two things when you are creating an online presence. This means that you need to have a good mix of both. This post will help you learn how to make that happen. Let’s get started!

SEO is essential, but so is your business 

Search Engine Optimization (SEO) is a must-have for any business hoping to succeed in the Digital Age. An SEO strategy is a way to help search engines like Google, Yahoo, and Bing find your business product or service quickly. This means more potential customers can find you, and you will make more money. But as important as solid SEO is for modern businesses, more is needed.

An excellent digital marketing strategy uses methods to ensure people can easily find your website on the internet. But it also understands what the people you want to buy your product or use your service are looking for. You also need to know what your competition is doing and what new technologies are emerging. No matter what industry you’re in, investing in great Digital Marketing will take you much further than just optimizing your page rankings.

Relevance: Make sure your content is relevant to what people are searching for 

If you want your website to rank in search results, then your content must be relevant to what users are searching for. Applying this philosophy helps you rank higher and increases the likelihood of people clicking on your links from other websites, as they know that they’ll find something helpful. So if you want to reach the top, start by optimizing your website with content that speaks directly to customer interests and needs because being witty is excellent. Still, quality content is better in the long run!

User experience: Keep your website and content easy to use and navigate 

Users need to be able to find high-quality content quickly and easily. It’s essential for achieving a high-quality user experience. When you think, what do you need to balance when doing SEO? Content and user experience are critical aspects to consider when working with SEO. Pay attention to your webpage, design, navigation, and content structure to maximize your SEO efforts.

When making websites and content, it is crucial to think about the user journey, do keyword research, and use social media to offer a whole experience. Sure, it might take more effort than just tossing something together hastily, but trust us, your users will thank you for taking the extra time!

Authority: Build up your credibility with quality content 

If you want people to see you as an expert in your field, one of the best things you can do is create content that is high quality. Your readers will appreciate the content, and easy-to-use SEO tools will help search engines find it.

Search engine optimization (SEO) is vital for every website – and it’s also essential if you want to increase your website’s authority and rankings on engine results pages (SERPs). So take the time to create original and witty content, and watch your credibility soar!

Technical optimization: Make sure your website is technically sound 

Optimizing your website can be a huge endeavor. Achieving technical perfection requires some savvy and, if done correctly, can go a long way toward ensuring your website rises to the top of search engine results pages. Likewise, investing time to ensure your website is easy for search engines to crawl and index is time well-spent. Even if you’re not an SEO expert, providing your website is technically optimized is essential. Otherwise, you’ll miss out on potential customers.

On and off-page optimization: Optimize both your website and your content.

Conquer website traffic once and for all by optimizing your website and content with on and off-page optimization. Off-page optimization is about getting backlinks from other websites. In contrast, on-page optimization looks at improving search engine friendliness within the website’s content, titles, and URLs. Optimizing the website itself and any content it has will give you more visibility in search results and higher website traffic over time.

No longer ask, “What do you need to balance when doing SEO?”

As you can see, SEO is about much more than just keywords. Your business model for SEO might be the key to your success. We hope you will be okay with what you need to balance when doing SEO. Relevant, user-friendly, and authoritative content helps your website rank higher in search results. And, of course, our team can help – contact us today to discuss your project.

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About the DKP Team

At Destiny King Productions, we're all about giving business owners the education and support they need to succeed online.

We believe you can grow your business dramatically with the right tools and knowledge - and we're here to help make that happen.

With over a decade of experience in digital marketing, our team is passionate about making sure each and every one of our clients feels supported while learning how to thrive in today's online world.

Our Partners

When expanding your business, we recommend partnering with companies that share your values and vision. Companies that are committed to quality and customer satisfaction.

Our partners are all of those things and more. We believe in them and we know they can help you achieve your goals.

Referral Partnership Terms and Conditions


This Partnership Agreement (the “Agreement”) is made and entered into on the date that the Agency confirms the partnership in writing through email, by and between Destiny King Productions, LLC (the “Agency”), and the Referral Partner (the “Referral Partner”), whose name will be provided to the Agency within 30 days of the Effective Date.

WHEREAS the Agency provides digital marketing services to clients, and the Referral Partner desires to refer clients to the Agency in exchange for a referral fee; and

WHEREAS, the parties desire to set forth the terms and conditions of their partnership.

NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, the parties agree as follows:

Referral Program

The Agency and the Referral Partner agree to enter into a referral program (the “Program”) pursuant to which the Referral Partner will refer potential clients to the Agency. The Referral Partner will sign up for the Program via a form on the Agency’s website. For a referral to be eligible for payment, the referred client must sign an agreement with the Agency with a minimum value of $497. The referred client must not be an existing or former client of the Agency. The Agency reserves the right to verify the actual spend value of the referred client and may refuse to pay referral fees if it determines that the referral was made in bad faith or for fraudulent purposes.

Referral Fees

The Referral Partner will receive a referral fee equal to 10% of the initial payment made by the referred client, provided that the spend value of the referred client is at least $497. The Referral Partner will also receive a recurring payment equal to 10% of the monthly maintenance plan payment made by the referred client, for up to one year from the date the referred client signs an agreement with the Agency, provided that the referred client signs up for a 6 or 12-month maintenance term, and does not cancel the service before the year is completed. Referral fees for the monthly maintenance plan will not be paid out for any maintenance term less than 6 months, and if the client cancels before the end of the maintenance term, the Referral Partner will not be entitled to any further referral fees for the canceled service.

Referral Payment

Referral fees will be paid out once a month. The Agency reserves the right to update these terms at any time without notifying the Referral Partner.


The Partnership is only valid for Referral Partners in the United States of America.

Partnership Term

This Partnership Agreement will be valid for the year 2023.

Relationship of the Parties

The Referral Partner is an independent contractor and is not an employee or agent of the Agency. Nothing in this Agreement is intended to create a partnership, joint venture, or agency relationship between the parties.


The Referral Partner agrees to keep confidential all non-public information received from the Agency, including but not limited to client information and pricing.

Intellectual Property

The Referral Partner acknowledges that all intellectual property rights, including but not limited to copyrights and trademarks, in the Agency’s services and materials are owned by the Agency.

Referral Tracking

The Referral Partner agrees to use the referral tracking system provided by the Agency to track all referrals. The Agency will provide the Referral Partner with a unique referral code/link to share with potential clients, but the referral does not have to be made through the code/link. Instead, the referred client must mention the Referral Partner’s name, code, or link when finalizing their project or signing an agreement with the Agency in order for the referral to be eligible for payment. The referred client must mention their affiliation within 30 days of being referred to be eligible for payment. The Agency reserves the right to verify the referral through its own records and may refuse to pay referral fees if it determines that the referral was made in bad faith or for fraudulent purposes.

Cancellation of Referred Client’s Agreement

If a referred client’s agreement with the Agency is terminated or canceled before the minimum value or time period is met, any referral fees already paid to the Referral Partner will be adjusted accordingly, and the Referral Partner will not be entitled to any further referral fees for the canceled service.


Either party may terminate this Agreement at any time upon written notice to the other party. Upon termination, the Referral Partner will cease all use of the Agency’s intellectual property and return all confidential information to the Agency. Any pending referral fees that have not been paid to the Referral Partner at the time of termination will be forfeited. The Referral Partner will not be entitled to any referral fees for referrals made after the termination date. In addition, Destiny King Productions reserves the right to refuse any service to anyone for any reason, even if they were referred by the referee.


The Referral Partner agrees to indemnify and hold harmless the Agency from any and all claims, damages, or expenses arising from the Referral Partner’s breach of this Agreement.

Entire Agreement

This Agreement constitutes the entire understanding between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous agreements, negotiations, representations, and understandings of the parties, whether oral or written.

Governing Law and Jurisdiction

This Agreement will be governed by and construed in accordance with the laws of the State of Washington without regard to its conflicts of law principles. Any legal action or proceeding arising out of or relating to this Agreement will be brought exclusively in the state or federal courts located in Spokane, Washington.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.