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Five Small But Important Things To Observe In Social Media Marketing.

In the era of social media marketing, it is easy to get swept up in “likes” and “comments.” However, while these two metrics are important, they only tell part of the story. You must look at five other factors to fully view your social media marketing performance. Here are the five small but important things to observe in social media marketing!

Your purpose is the essential part of your post – make it count!

If you want your social media posts to resonate with your audience, you must zero in on each post’s purpose. Think about what story you’re telling, the emotion you’d like to evoke, or the insight you’d like to provide. Each post should be part of your larger social media strategy and have a clear goal that serves that purpose. Don’t just aimlessly fire off content without thought. Make sure that every post is intentional and meaningful. 

After all, social media is a fantastic way to create lasting connections, get people excited about your product or message, and extend the reach of your business – but only if you have a clear plan (and purpose!). So put those creative juices to work and create something unique and clever that captures people’s imaginations. Make it count! With every post, ask yourself how its purpose serves your social media strategy and inspires people to take action. When done correctly, the results can be extraordinary!

Don’t underestimate the power of a good image or video to capture attention.

When it comes to marketing, visuals can be incredibly persuasive tools. Unfortunately, some businesses need to consider the power of video and image-based campaigns, relying instead on fancy words or lengthy descriptions. But we all know the saying that a picture is worth a thousand words. According to HubSpot, “the most effective video promotion strategies, according to marketers, are promoting videos on social media.” 

It’s also much easier to remember visual details than written ones. Pictures provide emotional context that stimulates viewers’ imaginations and creates a powerful connection between them and your company or product. 

We know video marketing is an effective tactic for engaging potential customers, but remember the power of photos! Images will help create an immediate impression and spark curiosity – both of which have the potential to draw people into your brand’s story while increasing recognition and loyalty. So if you still need to leverage images and video in your campaigns, it’s time to start – their power is undeniable!

Use hashtags sparingly, and only if they’re relevant to your content.

Hashtags are like seasons – if used carefully, they can bring life and vibrancy to your content. But if abused, you’ll find yourself in an endless summer of confusion or a frigid winter of irrelevance. Put simply, overusing hashtags is out of style. 

If hashtags are poorly chosen or abundant, they’ll fade and leave your post-high-and-dry. Even worse than going overboard with too many tags is using irrelevant ones – like referencing cooking on a post about finance. 

The benefits don’t outweigh the risks when it comes to misuse. So show restraint and finesse. Not only will you keep your content looking sharp and sophisticated, but you’ll also be sure to reap the rewards of strategic hashtag use! Keeping the right balance will ensure that you’re taking control of your story and creating an impactful post that pops off the page!

Engage with other users by commenting on their posts and sharing their content

As a regular social media user, you know that staying active is key to developing relationships with other users. One of the easiest and fastest ways to engage with people online is by commenting on their posts. Not only does this show your appreciation for their content, but it also demonstrates that you care about what they have to say. 

Of course, there are times when you don’t have anything to add—or don’t feel like typing out a comment! In such cases, why not go the extra mile and share the post instead? This conveys your support for them with minimal effort and can help ensure their message reaches its intended audience. It takes less than a minute to press the “share” button, yet it can spread much joy! 

Keep your posts short and sweet.

When it comes to social media, there’s no need to go on… and on. Instead, as they say – keep it short and sweet. That way, you grow online with your social media posts efficiently and effectively. 

When faced with the infinite scroll of other people’s feeds, those who manage to keep their readers engaged with concise posts often have the most success. It’s a competitive world, so you must ensure your point resonates instantly. Short and sweet also saves you time which you can invest in content creation instead of worrying about verbose expressions. So even if more than 280 characters are available, resist the urge to use them all – clever wit will win over total volume every time! 

Your concise message may be the one that gets shared around the world – so go ahead and save those long-winded thoughts for blogging. 


Well, that’s it for our social media marketing tips! We hope you found them helpful and will be able to apply at least some of them to your own social media strategy. Remember, the most important thing is to stay focused on your purpose. Whether you’re trying to drive traffic to your website or just get more followers, make sure every post counts! And don’t forget the power of a good image – it can capture attention and help you stand out in a crowded social media landscape. 

Finally, engagement is key – comment on other users’ posts, share their content and generally try to create a conversation. Keep your posts short and sweet so people will actually read them (and won’t get bored), and you’re good to go! 

So what are you waiting for? Book a meeting with us today, and let’s start brainstorming ways we can help you take your social media marketing up a notch! Our team is ready to grow with you online!

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About the DKP Team

At Destiny King Productions, we're all about giving business owners the education and support they need to succeed online.

We believe you can grow your business dramatically with the right tools and knowledge - and we're here to help make that happen.

With over a decade of experience in digital marketing, our team is passionate about making sure each and every one of our clients feels supported while learning how to thrive in today's online world.

Our Partners

When expanding your business, we recommend partnering with companies that share your values and vision. Companies that are committed to quality and customer satisfaction.

Our partners are all of those things and more. We believe in them and we know they can help you achieve your goals.

Referral Partnership Terms and Conditions


This Partnership Agreement (the “Agreement”) is made and entered into on the date that the Agency confirms the partnership in writing through email, by and between Destiny King Productions, LLC (the “Agency”), and the Referral Partner (the “Referral Partner”), whose name will be provided to the Agency within 30 days of the Effective Date.

WHEREAS the Agency provides digital marketing services to clients, and the Referral Partner desires to refer clients to the Agency in exchange for a referral fee; and

WHEREAS, the parties desire to set forth the terms and conditions of their partnership.

NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, the parties agree as follows:

Referral Program

The Agency and the Referral Partner agree to enter into a referral program (the “Program”) pursuant to which the Referral Partner will refer potential clients to the Agency. The Referral Partner will sign up for the Program via a form on the Agency’s website. For a referral to be eligible for payment, the referred client must sign an agreement with the Agency with a minimum value of $497. The referred client must not be an existing or former client of the Agency. The Agency reserves the right to verify the actual spend value of the referred client and may refuse to pay referral fees if it determines that the referral was made in bad faith or for fraudulent purposes.

Referral Fees

The Referral Partner will receive a referral fee equal to 10% of the initial payment made by the referred client, provided that the spend value of the referred client is at least $497. The Referral Partner will also receive a recurring payment equal to 10% of the monthly maintenance plan payment made by the referred client, for up to one year from the date the referred client signs an agreement with the Agency, provided that the referred client signs up for a 6 or 12-month maintenance term, and does not cancel the service before the year is completed. Referral fees for the monthly maintenance plan will not be paid out for any maintenance term less than 6 months, and if the client cancels before the end of the maintenance term, the Referral Partner will not be entitled to any further referral fees for the canceled service.

Referral Payment

Referral fees will be paid out once a month. The Agency reserves the right to update these terms at any time without notifying the Referral Partner.


The Partnership is only valid for Referral Partners in the United States of America.

Partnership Term

This Partnership Agreement will be valid for the year 2023.

Relationship of the Parties

The Referral Partner is an independent contractor and is not an employee or agent of the Agency. Nothing in this Agreement is intended to create a partnership, joint venture, or agency relationship between the parties.


The Referral Partner agrees to keep confidential all non-public information received from the Agency, including but not limited to client information and pricing.

Intellectual Property

The Referral Partner acknowledges that all intellectual property rights, including but not limited to copyrights and trademarks, in the Agency’s services and materials are owned by the Agency.

Referral Tracking

The Referral Partner agrees to use the referral tracking system provided by the Agency to track all referrals. The Agency will provide the Referral Partner with a unique referral code/link to share with potential clients, but the referral does not have to be made through the code/link. Instead, the referred client must mention the Referral Partner’s name, code, or link when finalizing their project or signing an agreement with the Agency in order for the referral to be eligible for payment. The referred client must mention their affiliation within 30 days of being referred to be eligible for payment. The Agency reserves the right to verify the referral through its own records and may refuse to pay referral fees if it determines that the referral was made in bad faith or for fraudulent purposes.

Cancellation of Referred Client’s Agreement

If a referred client’s agreement with the Agency is terminated or canceled before the minimum value or time period is met, any referral fees already paid to the Referral Partner will be adjusted accordingly, and the Referral Partner will not be entitled to any further referral fees for the canceled service.


Either party may terminate this Agreement at any time upon written notice to the other party. Upon termination, the Referral Partner will cease all use of the Agency’s intellectual property and return all confidential information to the Agency. Any pending referral fees that have not been paid to the Referral Partner at the time of termination will be forfeited. The Referral Partner will not be entitled to any referral fees for referrals made after the termination date. In addition, Destiny King Productions reserves the right to refuse any service to anyone for any reason, even if they were referred by the referee.


The Referral Partner agrees to indemnify and hold harmless the Agency from any and all claims, damages, or expenses arising from the Referral Partner’s breach of this Agreement.

Entire Agreement

This Agreement constitutes the entire understanding between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous agreements, negotiations, representations, and understandings of the parties, whether oral or written.

Governing Law and Jurisdiction

This Agreement will be governed by and construed in accordance with the laws of the State of Washington without regard to its conflicts of law principles. Any legal action or proceeding arising out of or relating to this Agreement will be brought exclusively in the state or federal courts located in Spokane, Washington.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.