In the era of social media marketing, it is easy to get swept up in “likes” and “comments.” However, while these two metrics are important, they only tell part of the story. You must look at five other factors to fully view your social media marketing performance. Here are the five small but important things to observe in social media marketing!

Your purpose is the essential part of your post – make it count!

If you want your social media posts to resonate with your audience, you must zero in on each post’s purpose. Think about what story you’re telling, the emotion you’d like to evoke, or the insight you’d like to provide. Each post should be part of your larger social media strategy and have a clear goal that serves that purpose. Don’t just aimlessly fire off content without thought. Make sure that every post is intentional and meaningful. 

After all, social media is a fantastic way to create lasting connections, get people excited about your product or message, and extend the reach of your business – but only if you have a clear plan (and purpose!). So put those creative juices to work and create something unique and clever that captures people’s imaginations. Make it count! With every post, ask yourself how its purpose serves your social media strategy and inspires people to take action. When done correctly, the results can be extraordinary!

Don’t underestimate the power of a good image or video to capture attention.

When it comes to marketing, visuals can be incredibly persuasive tools. Unfortunately, some businesses need to consider the power of video and image-based campaigns, relying instead on fancy words or lengthy descriptions. But we all know the saying that a picture is worth a thousand words. According to HubSpot, “the most effective video promotion strategies, according to marketers, are promoting videos on social media.” 

It’s also much easier to remember visual details than written ones. Pictures provide emotional context that stimulates viewers’ imaginations and creates a powerful connection between them and your company or product. 

We know video marketing is an effective tactic for engaging potential customers, but remember the power of photos! Images will help create an immediate impression and spark curiosity – both of which have the potential to draw people into your brand’s story while increasing recognition and loyalty. So if you still need to leverage images and video in your campaigns, it’s time to start – their power is undeniable!

Use hashtags sparingly, and only if they’re relevant to your content.

Hashtags are like seasons – if used carefully, they can bring life and vibrancy to your content. But if abused, you’ll find yourself in an endless summer of confusion or a frigid winter of irrelevance. Put simply, overusing hashtags is out of style. 

If hashtags are poorly chosen or abundant, they’ll fade and leave your post-high-and-dry. Even worse than going overboard with too many tags is using irrelevant ones – like referencing cooking on a post about finance. 

The benefits don’t outweigh the risks when it comes to misuse. So show restraint and finesse. Not only will you keep your content looking sharp and sophisticated, but you’ll also be sure to reap the rewards of strategic hashtag use! Keeping the right balance will ensure that you’re taking control of your story and creating an impactful post that pops off the page!

Engage with other users by commenting on their posts and sharing their content

As a regular social media user, you know that staying active is key to developing relationships with other users. One of the easiest and fastest ways to engage with people online is by commenting on their posts. Not only does this show your appreciation for their content, but it also demonstrates that you care about what they have to say. 

Of course, there are times when you don’t have anything to add—or don’t feel like typing out a comment! In such cases, why not go the extra mile and share the post instead? This conveys your support for them with minimal effort and can help ensure their message reaches its intended audience. It takes less than a minute to press the “share” button, yet it can spread much joy! 

Keep your posts short and sweet.

When it comes to social media, there’s no need to go on… and on. Instead, as they say – keep it short and sweet. That way, you grow online with your social media posts efficiently and effectively. 

When faced with the infinite scroll of other people’s feeds, those who manage to keep their readers engaged with concise posts often have the most success. It’s a competitive world, so you must ensure your point resonates instantly. Short and sweet also saves you time which you can invest in content creation instead of worrying about verbose expressions. So even if more than 280 characters are available, resist the urge to use them all – clever wit will win over total volume every time! 

Your concise message may be the one that gets shared around the world – so go ahead and save those long-winded thoughts for blogging. 

Summary

Well, that’s it for our social media marketing tips! We hope you found them helpful and will be able to apply at least some of them to your own social media strategy. Remember, the most important thing is to stay focused on your purpose. Whether you’re trying to drive traffic to your website or just get more followers, make sure every post counts! And don’t forget the power of a good image – it can capture attention and help you stand out in a crowded social media landscape. 

Finally, engagement is key – comment on other users’ posts, share their content and generally try to create a conversation. Keep your posts short and sweet so people will actually read them (and won’t get bored), and you’re good to go! 

So what are you waiting for? Book a meeting with us today, and let’s start brainstorming ways we can help you take your social media marketing up a notch! Our team is ready to grow with you online!